Luxury Swiss watchmaker Audemars Piguet is partnering with renowned German electronic music collective Keinemusik for an intimate and exclusive concert.
Following the success of the Audemars Piguet Parallel experience during the Montreux Jazz Festival, this new collaboration will bring together house and techno music alongside the natural beauty of Bürgenstock, Switzerland.
The concert is part of Audemars Piguet’s APxMusic program, which launched in 2019 to support artists and foster creative collaborations. The Bürgenstock event represents a continuation of the brand’s commitment to pushing boundaries in both watchmaking and music, bringing cutting-edge technology and artistry together in an unforgettable evening.
Keinemusik is a collective and electronic music label founded in Berlin in 2009 by DJs coming from different backgrounds with a common vision: &ME, Adam Port, Rampa and Reznik. Fuelled by their passion for music along with their common taste for innovation and extraordinary experiences, Audemars Piguet and Keinemusik have developed an ambitious concept for the show.
&ME, Adam Port, Rampa and Reznik are part of Keinemusik. Image: Audemars Piguet
Located in a breathtaking natural setting on the peaks of the Bürgenstock, the concert featuring Rampa, &ME and Adam Port – the core members of the collective – combines electronic music with an immersive scenography. A brand-new track, specially created for the occasion with South African DJ Uncle Waffles, is one of the many surprises Keinemusik has in store for the fans. “The collaboration with AP happened supernaturally. We have the same attention to detail and the urge to create unique experiences. So, it just made sense to sit down and design something together.” says Rampa from Keinemusik.
Image: Audemars Piguet
The event will also be documented in a video series, giving fans a behind-the-scenes look at the collaboration and creative process behind this bold musical endeavour. “The collaboration between Audemars Piguet and Keinemusik highlights a mutual desire to mix immersive scenography, nature and music for the audience to enjoy unforgettable, exceptional experiences,” says Ilaria Resta, Chief Executive Officer of Audemars Piguet.
As music lovers and watch enthusiasts alike prepare for the concert, one thing is certain: AP and Keinemusik are poised to create a lasting memory in the hearts of those lucky enough to attend. The fusion of cutting-edge electronic music with the serene beauty of the Swiss Alps promises to be nothing short of magical.
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