• 1 minute read
  • November 11, 2023
Viktor&Rolf Marks 30th Anniversary with Exclusive Eyewear Collaboration

Celebrating three decades of avant-garde fashion, Viktor&Rolf has joined forces with Specsavers in the UK to unveil an exclusive eyewear collection. Aptly named “Roses for Eternity,” the limited edition collection pays homage to the brand’s enduring inspiration—the beauty of flowers, evident in its iconic Flowerbomb fragrance and couture collections.

Each frame in the capsule is adorned with a metal rose on the temples, symbolizing timeless elegance and perpetual beauty. The brand emphasizes the concept of silver’s cherished permanence, reflected in previous collections. Crafted from bio acetate, the limited-edition frames showcase Viktor&Rolf’s commitment to sustainable materials.

Launched at Specsavers, the collection offers a mass market-to-premium range, with prices starting at £169 for a single vision pair. The eyewear collaboration adds another layer to Viktor&Rolf’s diverse portfolio, aligning with its avant-garde ethos and commitment to creativity.

The fashion house celebrated its 30th-anniversary milestone earlier this year during couture week, unveiling a special collection that showcased its signature offbeat approach. Under the new leadership of CEO Matteo Franceschini, appointed in late 2022, Viktor&Rolf continues to evolve, staying true to its roots while embracing innovative collaborations and expressions in the fashion landscape.

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