Prada and adidas Originals have rolled out their third project, the adidas for Prada Re-Nylon collection, into the metaverse. It’s the adidas for Prada re- source, a first-of-its-kind NFT collaboration that comprises user-generated and creator-owned art.
The project brings together participants from fashion, design, and crypto to create a large-scale digital artwork inspired by the physical Re-Nylon collection. The 3,000 community-sourced artworks will be minted as NFTs and compiled as tiles in a single mass-patchwork, designed by renowned creative coder and digital artist Zach Lieberman. All proceeds from the NFT sales will be donated to charity and allocated to the artist and community creators.