In a triumphant return to its Parisian roots, Saint Laurent has unveiled its grandest boutique yet, nestled on the illustrious Champs-Élysées. Creative Director Anthony Vaccarello, driven by Yves Saint Laurent’s unfulfilled wish, envisioned the iconic name emblazoned in fiery letters on this renowned boulevard.

Vaccarello’s vision goes beyond mere architecture; the new boutique introduces a groundbreaking design concept. It seeks to immerse patrons in a journey of discovery, celebrating the intrinsic charm of the original architectural elements while embracing modern luxury.

The Haussmannian facade, meticulously restored, serves as a prelude to Saint Laurent’s contemporary interpretation of opulence. The luminous interior, a harmonious blend of rough textures and precise details, revolutionizes the luxury shopping experience. The vast space, characterized by a tension between raw and refined elements, presents a paradigm shift in boutique design.

Navigating through distinct yet unified rooms, visitors encounter marble displays that elevate the brand’s collection to the status of precious artifacts. The design encourages clients to interact with the showcased products, fostering an engaging and immersive atmosphere.

Noteworthy features include a double-height foyer adorned with a neon light sculpture by artist Cerith Wyn Evans, a testament to Saint Laurent’s commitment to artistic expression. Sensuous surfaces, curving staircases in black-lacquered wood, and a tranquil private garden accessible to clients enhance the overall sensory experience.

The boutique proudly displays select Donald Judd furniture pieces, further emphasizing the fusion of art and fashion. Catering to diverse tastes, the Champs-Élysées store offers the complete Saint Laurent collection, spanning men’s and women’s ready-to-wear, handbags, shoes, accessories, and fine jewelry.

Situated at 123 Avenue des Champs-Élysées, the Saint Laurent Champs-Élysées boutique stands as a testament to the brand’s commitment to timeless elegance and innovation. The curated selection of items within the space reflects its elevated nature, inviting patrons to indulge in a heightened realm of luxury. Step into the opulence, where fashion meets art, and the legacy of Yves Saint Laurent is enshrined in the fiery glow of the Champs-Élysées.