by Mira Kerbage
  • 1 minute read
  • February 04, 2021
Priyanka Chopra Releases Haircare Brand Anomaly

Indian actress, Priyanka Chopra Jonas, recently launched her own sustainable haircare brand Anomaly.

Anomaly offers high-quality and environmentally conscious products expected to revolutionize the beauty industry.

The brand’s main mantra, “less equals more,” highlights the business’ minimalist packaging as they focus their efforts on developing leading haircare formulas.

The actress mentioned on the brand’s Instagram page that she created Anomaly “because you shouldn’t have to choose between what works and what’s good for you or the planet.”

The bottles are made from plastic trash: they are 100% recyclable and in line with Anomaly’s aim to reduce their ecological footprint without comprising on performance and quality.

The products are vegan, cruelty-free, parabens-free, SLS and SLES-free.

The collection includes shampoos, hair masks, dry shampoos, and conditioners. Anomaly is available in Target, with plans to expand internationally in the upcoming year.

Images via Anomaly Instagram and website.

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