by Aoibheann Schwartz
  • 1 minute read
  • April 01, 2022
ODEEM Launches A Timeless Spring-Summer 2022 Bag Collection

UAE-based luxury accessory label ODEEM has rolled out its Spring-Summer bag collection with pieces that offer a lesson in craftsmanship and allure.

The line comprises six key bag styles, the Bucket and Baguette in Nappa leather, Nikita clutch, Flor and Mini Flor, Shoulder Bag, and Mini Igor in exotic skin, with the latter also being introduced in Nappa leather for the first time.

Envisioned by Fatma Al Otaiba, the Emirati founder and creative director of ODEEM, each piece has been imbued with a timeless aesthetic and is meant to be passed down for generations. The bags nod to both form and function, reflecting the brand’s modern flair.

From the sophisticated shape and deep interior of the Bucket, to the sleek top-handled Flors, the collection exudes free-spirited femininity. Wear your Baguette with its detachable strap or round handle at any time of the day, or pair Flor as a clutch or crossbody bag with your evening outfit. Choose between a scintillating palette of vibrant pink, red, and orange, or go for exquisite neutrals from taupe to sandy beige.

Also part of the collection are two-toned earphone cases in exotic skin, which are an interpretation of the iconic Sascha design, and card holders that are accompanied by a gold chain, so you can style them as a crossbody miniature bag.

With a campaign that’s inspired by the beauty of the surreal, the collection embodies ODEEM’s signature blend of South African and Italian handcraftsmanship, and the universality of the UAE’s creative vocabulary. Adorn one of the latest creations and you’ll find yourself instantly immersed in an ethereal natural setting that’s filled with plush skins and the scent of leather.

Photography by Augusta Quaynor, images courtesy of ODEEM; Visit and follow @Odeem_official on Instagram

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