by Mimi Al Nowais
  • 1 minute read
  • April 21, 2023
Gen Z Lens: 4 Emirati Entrepreneurs You Need To Follow Now

In the UAE, young entrepreneurs are on the rise and proving their mettle in various fields of work, including fashion and beauty. Swimming against the tide, they’re carving their own path and finding innovative, tech-driven solutions to address present-day challenges. 

At Villa 88, we’re always on the lookout for Emirati women who are making a mark with grit and determination. Here’s a round-up of four such tastemakers who merit your support. 

Leqa Al Zaabi

Leqa is the founder of Leqa Cosmetics, a beauty label that places diversity at its core. She pursued her passion for the industry by becoming a professional makeup artist in 2017 and founding the brand in 2020, and she hasn’t looked back since. “Makeup is more than just a look. It’s a personal statement, empowerment and self-love experience, which you can learn from others, tailor it for yourself and inspire others,” she shared on her official website.



Wdeema is a beauty and lifestyle influencer, founder of  fashion brand Mdesigns, and co-founder of The Beauty Society. The salon is among the most sought-after ones in Dubai and offers a delectable range of products and services to meet all your beauty needs.


Deema Mohamed AlQaisieh

Deema is the founder of Bassma Perfumes, a homegrown label that celebrates the scents of the UAE. After graduating from university during the COVID-19 pandemic, she took the leap to launch her own label, alongside her business partner Salem Al Naqbi. The brand’s eponymous flagship boutique is located at The Dubai Mall.

Suad al Fardan

Suad is a fashion designer and the founder of Rvltnry, a local streetwear label that offers wardrobe staples that are perfect for layering. She’s currently pursuing a degree in fashion design at the Dubai Institute of Design and Innovation. 

Coming from a family of smart tastemakers, with her mother also a fashion designer, Suad’s drive to start her own label dates back to when she was a child. Rvltnry is now a well-established brand that appeals to the local audience, especially Generation Z.


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