by Aminath Ifasa
  • 1 minute read
  • December 16, 2023
Fred Unveils Winter Magic: French Riviera Transformed into a Radiant Ice Wonderland

The allure of the French Riviera extends beyond the summer sun as Fred introduces a winter campaign set against the backdrop of an ice rink. This holiday season, the jeweller draws inspiration from both the iconic French Riviera and the beauty of ice, creating a magical veil for its latest collection.

Captured in a series of shots, the campaign unfolds in an ice rink, celebrating Fred’s distinctive house codes. The transformation of this coastline into a winter wonderland mirrors the beauty of the jewellery, poised to be unveiled in this festive moment.

Accompanying the visuals, the house shared insights into the campaign, stating, “The scintillating beauty of this unexpected and magical spot mirrors that of the jewellery, ready to be revealed whilst we share this moment together.”

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