by Aoibheann Schwartz
  • 1 minute read
  • April 18, 2022
Emirati Brand Pearla Pairs Tiffany & Co. Jewels With It’s Latest Ramadan Collection

Dubai-based contemporary fashion brand Pearla has launched an exclusive Ramadan collection titled ‘Salam’ that features kaftans, dresses, jalabiyas, and more, each of which has been paired with jewellery pieces by Tiffany & Co. The brand’s latest collection carries the message of love and peace for the world, which have been depicted through free-flying birds to reflect the beauty of the Pearla woman. The birds symbolise the journey of light, companionship, and peace.

“We’re very proud of how far Pearla has come in such a short time,” Hessa and Fatma AlJoker, founders of Pearla, said in a release. “The brand has received a warm welcome with each consecutive collection and our customers really enjoy the style and versatility of the pieces that are crafted.”

Pearla chose Tiffany & Co.’s ‘Knot’ collection to go with its signature items as the jewellery pieces’ entwined ends form a knot, which nods to the power of connections between people. “Jewellery and statement pieces add a glamourous touch to an outfit and with Tiffany & Co., we showcase what statement pieces would look perfect with an ensemble.”

Boasting a tasteful colour palette, the collection comprises 28 designs in fabrics like silk and cotton with the brand’s signature illustrations and unique prints. The line commemorates the freedom and beauty associated with birds, flowers, and the arts,” the designers explained.

The ‘Salam’ collection also offers a purposeful message through the use of the five senses—sight, hearing, taste, touch, and smell, and reflects on how we reconnect with ourselves by testing them during the month of Ramadan.

The campaign was shot at the Austrian Pavilion at Expo 2020 Dubai. The pavilion’s cones were inspired by the Arabian wind towers, and Pearla utilised Moroccan carpets from the Moroccan pavilion to depict the beautiful coming together of cultures. Discover the collection on or the brand’s physical store in Dubai Design District.

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