• 2 minute read
  • June 30, 2023
Azza Fahmy’s Latest Collection, El Nur, Celebrates The Beauty Of Everyday Elegance

In the world of luxury jewellery, Azza Fahmy of her eponymous jewellery label stands as a beacon of exceptional artistry and impeccable design. As a designer, she weaves together threads of passion, culture and history into each of her hand-crafted creations, leaving an indelible mark on the world of ornaments.

Since the late eighties, Azza’s artistic journey has explored the Arab world’s rich heritage, drawing inspiration from the poetry of Kahlil Gibran, the symbols of ancient Egypt, and the awe-inspiring architecture of the Mamluks. With each meticulously crafted piece, Azza introduces the world to her distinctive brand of “intellectual jewellery,” reflecting not only her upbringing, but also her relentless drive to share her culture with the world.

Now, under a series which pays homage to the brand’s heritage and celebrates the timeless beauty of calligraphy, Azza Fahmy has unveiled a new collection titled, El Nur. With El Nur, the Egyptian brand has worked on seamlessly blending written expression with the elegance and allure of fine jewellery, introducing a selection of meticulously handcrafted pieces that are brought to life using the finest materials, such as 18k gold and sterling silver, with precious and semi-precious stones.

Notably, El Nur marks a significant milestone for head designer Amina Ghali, whose unique handwriting finds its place within the collection’s designs. Ghali’s personal touch adds an extra layer of authenticity and intimacy to the endearment ring and happiness calligraphy bangle, elevating each piece to reflect her artistic vision.

Within the collection, you’ll discover a fusion of beauty, sentiment, and artistic prowess that’s led to the creation of eight distinct pieces, each with its own story.

Drawing inspiration from the illustrious melodies of renowned Egyptian singer Sayed Darwish, the collection pays a touching tribute to his famous song, “أنا هويت,” which translates to “I Fell in Love,” with the words gracefully inscribed on rings, necklaces, and earrings. Other pieces draw inspiration from the elegance of Kufic script, one of the oldest forms of handwritten Arabic calligraphy, which adorns the neckline of various neckpieces like a poetic ode to love, evoking nostalgia for a bygone era.

At the heart of the collection lies the brand’s signature sentiments, capturing the essence of love and endearment in shimmering styles. Words such as بركة – فرحة – سلامة – مودة, which translate to blessing – safety – happiness – endearment, become more than just expressions; they transform into cherished symbols, delicately crafted to evoke a connection. The showstoppers, though, are the El Hawa button earrings. Like a harmonious melody, delicate lines shape the word الهوى, meaning love, encircled by intricate floral motifs and fine petals.

As you explore further, you’ll discover that these exquisite pieces make for more than mere adornments. They become personal statements and unique emblems of precious moments. Whether it’s the floral hoop earrings or the gold endearment necklace, each creation exudes an air of luxury and refinement that instantly elevates any ensemble.

Visit and follow @azzafahmy on Instagram.

Images courtesy of Azza Fahmy

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