by Mehak Shoaib
  • 1 minute read
  • August 08, 2019
The Modist Opens Its First-Ever Pop-Up Shop In Europe

This summer, fashion enthusiasts have something exciting to look forward to – The Modist will be opening its doors as a pop-up shop in London’s coveted Bicester Village from 12 August until 24 September. The luxury etailer, known for an impeccable curation of modest-wear, will showcase collections from its own brand Layeur, along with other labels.

“Ghizlan Guenez’s [founder of The Modist] game-changing vision has captured and catered to a generation of women globally who embrace the elegance of modest fashion,” Desiree Bollier, Chair and Chief Merchant, Value Retail Management, operator of The Bicester Village Shopping Collection, said in a release. “We’re excited to welcome The Modists’ first European boutique to Bicester Village.”

The pop-up shop is sure to attract smart tastemakers, as visitors can book exclusive consultation sessions with a personal shopping team, which will assist them in honing and experimenting with their personal style and help them navigate the pop-up shop. The excitement doesn’t end there. Visitors have the chance to earn Skywards miles when making a purchase, with guests set to receive one mile for every pound spent.

Bicester Village, London

The Modist pop-up shop runs from 12 August until 24 September at Bicester Village in London.

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