Loro Piana, the iconic Italian luxury brand, has unveiled its reimagined flagship store in Dubai Mall, setting a new standard for opulence and elegance. After an extensive renovation, this store becomes the world’s first to embrace Loro Piana’s innovative retail concept, promising a unique fusion of timeless sophistication and contemporary design.

Nestled within Dubai Mall’s prestigious Fashion Avenue, the newly expanded store spans two lavish floors. Its façade, a masterpiece by architects Jun Aoki and Yoshihiko Takeuchi, pays homage to the brand’s sumptuous fabrics. Crafted from hand-made terracotta ceramic tiles sourced from Tuscany, the facade showcases a gradient of Loro Piana’s signature kummel shades, creating a visually captivating exterior.

Inside, the store layout invites a seamless shopping experience. The ground floor welcomes visitors with a dedicated accessories section, a central wall showcasing leather goods, and distinct areas for shoes and ready-to-wear collections for both women and men. The first floor, exclusively for VIP clients, offers private appointments, an ultra-refined entrance, and sophisticated salons featuring the latest collections and an exclusive Dubai Mall Capsule Collection.

Visit www.loropiana.com and follow @Loropiana on Instagram.