Gucci has announced that the Maison’s Cruise 2024 show will take place in South Korea. Since announcing their return to the traditional Milan Fashion Week show calendar starting with its menswear collection in January, Gucci has revealed that it will take its Cruise 2024 show to South Korea. However, the exact location has yet to be announced. 

Following the news of Alessandro Michele exiting as the Italian luxury brand’s creative director, the Gucci design office is reportedly carrying on the direction of the house until Kering and Gucci appoint a new creative director for the house. 

Gucci’s Cruise 2024 show in South Korea will mark the brand’s 25 years in the country, since the opening of its flagship in Seoul in 1998.

Gucci’s Cruise 2024 will take place on May 15 in an undisclosed location in South Korea.