Matteo Franceschini has been named chief executive officer of Viktor & Rolf. The label by the OTB Group. Matteo Franceschini is moving into the corner office while maintaining the role of parent company OTB Group licensing and collaborations director.

The executive joined OTB in October 2021. Previously, he held the role of licenses and business director at Dsquared2 and export sales director of Italian menswear brand Corneliani.

At Victor & Rolf, he succeeds Andrea Collesei, who took over the running of the company in 2016. Collesei, who was also serving as managing director at Jil Sander, the German label acquired by OTB in 2021, will now focus full-time on this label, whose CEO remains Ubaldo Minelli.

​“In his role as group licensing & collaborations director, Matteo has helped develop the licenses of all the group’s labels. I am sure that in this new role he will be able to spearhead the growth of Viktor & Rolf which, besides haute couture, is also active via major licenses and collaborations,” said Minelli in a press release.