This Eid Al Adha, Darna Rewards is redefining luxury shopping with an expanded campaign that now spans three of the UAE’s leading retail destinations. The Galleria Al Maryah Island, Yas Mall and Al Jimi Mall. Taking place from 18 to 31 May 2026, the initiative invites shoppers to enjoy a more elevated and rewarding retail experience across Abu Dhabi and Al Ain.

Bringing together more than 100 internationally renowned brands across fashion, beauty, jewellery and watches, the campaign is designed to enhance the festive shopping season with exclusive rewards and seamless experiences. From discovering new collections to selecting meaningful Eid gifts, shoppers can enjoy added value while exploring some of the region’s most prestigious retail destinations.

Originally launched at The Galleria Al Maryah Island in December, the campaign now enters a new phase with its expansion beyond a single location for the first time. The latest edition creates a connected luxury shopping journey across multiple destinations, reflecting Abu Dhabi’s growing reputation as a world-class retail and lifestyle hub.

At the centre of the campaign remains The Galleria Al Maryah Island, known for its curated mix of luxury boutiques and upscale dining experiences. Yas Mall adds another dimension with its vibrant atmosphere and status as one of the UAE’s most popular lifestyle destinations, while Al Jimi Mall introduces the initiative to Al Ain, offering shoppers in the cultural capital access to the same rewarding experience.

Commenting on the expansion, Saoud Khoory, Chief Retail Officer at Aldar Investment, said: “Expanding the campaign beyond The Galleria Al Maryah Island to include Yas Mall and Al Jimi Mall reflects our commitment to building a more connected retail ecosystem across our destinations. Through this initiative, we aim to enhance the shopping journey with meaningful rewards while reinforcing the UAE’s position as a leading luxury retail destination where exceptional experiences, choice and service come together.”

Throughout the campaign period, shoppers can unlock exclusive rewards on eligible purchases through the Darna Rewards app, creating a seamless and elevated shopping experience across all participating malls. The process has been designed for convenience, allowing customers to simply download the app, link their payment card and shop across participating boutiques to access rewards automatically.