Five decades after Chopard first set diamonds free, the Maison celebrates the anniversary of Happy Diamonds with reimagined watches, new jewellery and a cinematic campaign.

In 1976, Chopard introduced an idea that would become instantly recognisable across its jewellery and watchmaking collections. Rather than fixing diamonds firmly in place, the Maison let them move freely between sapphire crystals, creating an ever-changing play of light with every movement. The inspiration came from sunlight catching the spray of a waterfall in Germany’s Black Forest, but the resulting concept would go on to become one of Chopard’s most enduring signatures.

Now, as Happy Diamonds celebrates its 50th anniversary, Chopard is revisiting that spirit of movement through both its jewellery and watch collections.

Leading the anniversary launches is Happy Sport The First, which looks back to Caroline Scheufele’s original Happy Sport watch of 1993. The design was groundbreaking at the time, combining diamonds with steel and bringing the freely moving stones directly onto the watch dial.

Reflecting on its beginnings, Scheufele says: “When I created the Happy Sport in 1993, it was a bold gesture, almost provocative. Combining steel and diamonds went against all conventions.”

For 2026, that original design returns in 26mm and 33mm versions, available in Lucent Steel™, ethical yellow gold and combinations of the two. Its distinctive rounded bracelet takes its cue from sea-shaped pebbles, while the silver-toned dial features midnight-blue Roman numerals and blued hands. Five moving diamonds animate the smaller model, while seven appear on the 33mm watch.

The anniversary also extends to Happy Diamonds jewellery, where Chopard has revived the rectangular design first introduced in 2006. The new collection comprises seven pendants in ethical yellow, rose and white gold, with revised proportions that create more room for the diamonds to move. Compact and elongated versions each feature three floating diamonds, while a high jewellery pendant takes the idea further with seven Happy Diamonds framed by trapeze and emerald-cut stones.

Completing the celebrations is a new campaign featuring Bella Hadid and Liu Wen, two contrasting personalities chosen to express different interpretations of freedom and movement. Hadid brings an expressive energy, while Liu Wen’s presence is more controlled and serene.

Directed by Manu Cossu, with choreography by Stephen Galloway and photography by Greg Williams, the campaign uses movement, gesture and light to echo the diamonds themselves. Fifty years after its debut, Happy Diamonds continues to evolve, while the simple idea that defined it in 1976 remains unchanged: jewellery designed not to stay still, but to move with the person wearing it.