You don’t always need to look far and wide to experience luxury. Here in the UAE, a new generation of fashion founders is redefining what local luxury looks like. From global voices to cross-cultural design influences, these brands, launched in the last 2 years, bring a youthful energy to the region’s vibrant fashion landscape.

Here are four young UAE-based names to know now.

Foyett

For creative director and founder Sofia Kateryna, Foyett is the culmination of a lifelong search for a creative outlet. Treating fashion as a tool for storytelling, Foyett’s designs are defined by structure and fluidity, crafting contemporary pieces that can be carried with ease. The label, launched in October 2025, also leads with a more conscious, low-waste approach to luxury. 

OTTÉ  

Founded by stylist and creative director Tara Ott, OTTÉ focuses on minimalist, refined silhouettes that are designed to last beyond seasonal trends. Its name and design philosophy reflects the founder’s Irish heritage, with every story and detail treated as central to the brand’s identity. 

Marushika

At Marushika, founder Manisha Verma translates centuries-old Indian artistry into contemporary ready-to-wear couture. The brand infuses Madhubani paintings, traditional hand embroideries, and intricate surface work into familiar Arabian silhouettes, each piece carrying stories from both regions. Launched in 2024, Marushika leads with the belief that fashion is a way to live with art, rather than just admiring it.

Ilái Sarái

Ilái Sarái is a Dubai-based contemporary luxury fashion house founded in 2025 by Saina Babaee and Shahryar Sheibani. Blending Persian and Kurdish cultural references with modern tailoring, it creates versatile womenswear defined by sculptural structure, fluid silhouettes, layered draping, and a muted, earthy palette.

SUMMAT

SUMMAT, launched in May 2025, specialises in limited-edition eveningwear and custom-order gowns, combining high-quality satin, artisanal embellishment, and clean, flowing silhouettes to create pieces designed for weddings, red carpets, and formal occasions. SUMMAT works with skilled patternmakers, embroiderers, and seamstresses to deliver pieces that feel powerful yet feminine.