Floral studios across the UAE are looking at flowers differently. They are not mere gifts or finishing touches but a medium of art, atmosphere, and spatial design. They create structures shaped by movement, contrast, or emotion, some contained in a vase and some that take up entire rooms. From seasonal arrangements to large-scale installations, here are four botanical studios you should know.
UrArtU Gallery
At UrArtU Gallery, flowers are treated as both material and message. Founded by floral artist, designer, and creative director Gurgen Yeritsyan, the studio at Alserkal Avenue brings floristry into conversation with contemporary art, architecture, and design through exhibitions, installations, and collaborations.
Thinking beyond traditional bouquets, UrArtU Gallery creates immersive floral artworks infusing cinematic elements that shape the space. Flowers are not considered mere decorations but become part of the spatial design, defining how the room is experienced.
The Flower Society
Founded by Zoya Sakr, a traveller and luxury connoisseur, The Flower Society creates floral arrangements inspired by the textures and changing seasons in nature. Its arrangements are known for bold forms, layered textures, and considered colour combinations, creating statement installations and florals for intimate events and spaces.
The studio has collaborated with many luxury brands, creating floral arrangements for Chanel, Buccellati, Chaumet, Tiffany & Co., Piaget, and more.
Teel Floral Studio
Founded by Emirati entrepreneurs Noora Al Suwaidi and Mahra Al Balghouni, the studio treats floristry as a medium for storytelling. Creating considered floral arrangements for personal moments, tablescapes, and larger event installations, the studio allows the natural texture and movement of the flowers to anchor the design.
Rather than following a signature style, Teel Floral Studio builds arrangements around the story the space intends to communicate. Its works often carry a contemporary artful character that feels personal yet refined.
Goshá Studio
At Goshá Studio, flowers are nothing short of couture, sculpted into diverse compositions through colour, proportions, and form. Treating flowers as a medium for temporary art, it creates arrangements across various styles, including soft volume, single flower, fresh flowers, and dried flower designs.
The studio’s work also extends into bigger floral installations and immersive concepts for brands where florals become part of the overall visual experience. The studio has created floral arrangements and installations for luxury brands like Victoria Beckham, Loewe, Valentino, Cartier, and more.
