Today’s royals are expanding their legacy beyond tradition, becoming entrepreneurs, launching brands and turning their creative visions into successful ventures. Across the Arab World, royals are creating jewellery houses that celebrate heritage, craftsmanship and culture. Discover the royal-founded brands creating wearable art that celebrates heritage, craftsmanship and cultural identity.
Sana Al Maktoum Fine Jewellery
Her Highness Sheikha Sana Al Maktoum founded her namesake brand, Sana Al Maktoum Fine Jewellery, in 2020 at the age of 21. Created to celebrate female independence while honouring her family’s entrepreneurial legacy, the brand is defined by modern, feminine and effortlessly ethereal designs.
Nuun
Founded by HRH Princess Nourah Al Faisal of Saudi Arabia in 2014. The high-end brand first opened an elite flagship boutique on the prestigious Rue du Faubourg Saint-Honoré in Paris. Inspired by Princess Nourah’s deep appreciation for her Saudi heritage, the brand’s collections create a cultural dialogue between the Arab world and Europe, blending traditional influences with contemporary design.
Ashaha
Lalla Oumaïma, daughter of HRH Princess Lalla Hasna of Morocco, launched Ashaha, a luxury fine jewellery house, in 2022, celebrating Amazigh culture. The brand’s creations celebrate Arab and Moroccan heritage, seamlessly blending Berber influences with refined Arab aesthetics.
Nejla Bint Asem
HRH Princess Nejla bint Asem of Jordan founded her namesake jewellery label, Nejla Bint Asem, in 2017. The brand is known for its nostalgic charm, with pieces crafted from exceptional gemstones that blend Western modernity with Eastern traditions. Princess Nejla creates statement pieces meant to evoke childhood memories, cultural pride, and a sense of timeless celebration.
Intisars
Sheikha Intisar Salem Al Ali Al Sabah Founded in 2017, Intisars, a fine jewellery house that blends Arab heritage, poetry and modern psychological empowerment with exceptional craftsmanship. More than a luxury brand, Intisars operates as a social enterprise, with a significant portion of its global jewellery sales supporting the Intisar Foundation.
Fatima Al Qassimi Jewellery
Sheikha Fatima Al Qassimi founded her award-winning jewellery brand in 2008. Known for its storytelling pieces, the brand bridges art, emotion and craftsmanship, transforming thoughts, memories and human connections into exquisite wearable creations.
