For Hermès, beauty has always been rooted in gesture, sensation, and the quiet elegance of everyday rituals. With the launch of Hermès Plein Air’s first skincare foundation, the Maison expands that vision further, introducing a complexion collection designed around lightness, radiance, and individuality.
Imagined by Gregoris Pyrpylis, the new foundation has been conceived not as a mask, but as an invisible base for the face, one that allows personality and skin to remain fully visible. “This new collection for the complexion is essential,” says Pyrpylis. “It is a simple offering designed to be used every day, daytime and evening.”
At the centre of the launch is the Hermès Plein Air Luminous Matte Skincare Foundation, a sensory liquid formula designed to melt seamlessly into the skin while creating an elevated yet undetectable finish. Balancing skincare with makeup, the foundation offers medium coverage with a luminous matte effect, evening the complexion while softly blurring imperfections. Rather than transforming the face, the formula focuses on enhancing natural radiance through what Hermès describes as a second-skin effect.
The skincare-first approach is central to the collection’s philosophy. Formulated with 82% skincare ingredients and 71% ingredients of natural origin, the foundation combines long-lasting makeup performance with active skincare benefits designed to improve skin quality over time. Niacinamide works to nourish and refine the complexion, pure hyaluronic acid delivers intense hydration, while white mulberry extract helps restore bounce and protect the skin against oxidative stress. The result is skin that appears smoother, fresher, and more luminous day after day.
Complementing the foundation is a perfecting primer developed with the same high-performance skincare approach, designed to enhance luminosity both instantly and over time. Together, the products form a complexion ritual centred around subtle enhancement rather than heavy coverage, reflecting the Maison’s understated approach to beauty.
As with every Hermès Beauty object, design remains inseparable from function. The foundation bottle, imagined by Pierre Hardy, combines graphic purity with material contrast through the interplay of glass and metal. The object merges circular and square forms, while part-frosted and transparent glass creates shifting visual perceptions that feel both modern and timeless. More than packaging, it becomes an extension of the Hermès beauty universe itself.
The launch also introduces a new set of beauty tools imagined by Gregoris Pyrpylis specifically for the collection, including Le Perfecteur brush alongside a palette and applicator duo that combine practicality with refined aesthetics.
With Hermès Plein Air, Hermès approaches complexion beauty through its own distinct lens, where skincare, craftsmanship, and design come together in a formula that feels less about concealment and more about revealing skin at its most natural and sophisticated.
