Her Highness Sheikha Moza bint Nasser of Qatar is well known for her iconic couture moments, often earning her the title “queen of haute couture”. Yet, on many occasions, the Qatari royal has been championing Qatari and regional talent, blending high-end international designers with pieces from local labels.
Here are 5 times Sheikha Moza championed Qatari brands
Luna Couture
Last Thursday, Her Highness Sheikha Moza bint Nasser, Chairperson of Qatar Foundation (QF), dazzled at the graduation ceremony for the Qatar University Class of 2026 health sector cohort. She chose Luna Couture, a Qatari label founded in 2015, arriving in the brand’s Kape abaya in a striking bright yellow satin, the following fabric carrying a rich damask jacquard print.
With another fashion royal spotted in bright yellow following Queen Rania’s latest shimmering gold suit moment, the shade is shaping up to be one of the trendiest for summer, and we can’t wait to see how more iconic figures will style it in the months ahead.
LIN
Sheikha Moza bint Nasser arrived at the Excellent Award Convocation Ceremony for the Class of 2026 in an elegant black abaya accented with intricate blue embroidery. This look effortlessly echoed the poise, modesty, and quiet power she is known for.
Opting for a design by LIN, founded by Noof Almulla, the royal style icon paired the look with a sleek clutch, black heels, and dazzling diamond earrings.
WADHA
For the 2025 graduation season, Her Highness Sheikha Moza turned to Qatari label WADHA, arriving in a geometric cutout long coat in navy silk organza, paired with a matching fitted dress and scarf in the same considered tone. She completed the look with a Perrin Paris clutch, a diamond and pearl necklace, and coordinating heels.
SASSTRI
Nothing beats a touch of tradition. Sheikha Moza opted for a design by the Qatari label SASSTRI that celebrated Qatari embroidery in its finest form, a combination of traditional Naqda embroidery and gold zari. A design that truly reflects the richness of Qatar’s traditional motifs and patterns. Sheikha Moza styled the look with the Gabriela Hearst Baez Bag.
TRZI
During the Akhlaquna Junior Award 2024, Her Highness Sheikha Moza wore TRZI, a Qatari brand founded in 2010 by Qatari fashion designer and art director Amna Ahmed Al-Misned, in an abaya inspired by the dynamic reflection of light on glass. She paired the piece with a black suit and a Gucci handbag.
