Her Royal Highness Princess Al Joharah Bint Talal Al Saud received the Global Entrepreneurship Award last week during the Mythos Gala & Awards, in recognition of Her Highness empowering communities, advancing Vision 2030, and championing cultural pride through impactful philanthropy, enterprise, and leadership, shaping opportunity across Saudi Arabia.
Princess Al Joharah made a powerful style statement in a custom green gown by Saudi label Honayda, paired with a golden bag from Saudi brand Loomzi. The princess completed the look with natural makeup for an effortless look.
Held at the historic Palazzo Colonna in Rome, the Princess was presented with the award by HRH Princess Olimpia Colonna. The occasion was attended by Her Highness Princess Al Maha bint Saud Al Saud and her daughter, Majida Al Sudairi, who also chose a look by Saudi label Honayda.
Princess AlJoharah was born into a household that strongly valued girls’ education, women’s empowerment, and giving back to the community — principles that shaped her upbringing. Guided by these values, she pursued a degree in Interior Architecture and Engineering at Prince Sultan University, later expanding her strategic perspective with studies in Merging Economics at Harvard University.
Her first business venture began in 2010 with the founding of Arabian Jewel Architects, a company born from her belief in the power of design to shape identity, environment and experience. Two years later, she established Atlal AlMajd Holding Company, now a platform for pioneering ventures across multiple sectors.
She went on to launch JMH Souk — the Kingdom’s first e-commerce marketplace dedicated to amplifying Saudi creative talent — followed by Finding Sushi, a Japanese restaurant concept that introduced new culinary experiences to Saudi Arabia in 2014.
In partnership with the Arab Gulf Programme for Development (AGFUND), she advanced research and practice in early childhood education, contributing to the creation of a new educational framework now implemented at Starlight Pre-School. She is also the author of Gonzo’s Adventures, a children’s book designed to spark curiosity and creativity from a young age. In 2023, she further expanded her portfolio with a Paris-based fashion initiative, connecting Arab creativity with global industry platforms.
Her entrepreneurial vision is matched by a deep commitment to philanthropy and civic responsibility. As Vice President of the Talal bin Abdulaziz Foundation, she supports programmes centred on women’s welfare and children’s education. She is co-founder of the Saalima Association for Animal Welfare, an advocate for the Charitable Association for Down Syndrome (DSCA), and a cherished patron of The Magic Drive — an empowerment programme focused on confidence building through fashion and self-expression.
