• 1 minute read
  • August 03, 2025
Everything you need to know about this summer’s best beauty launches

If you’re a beauty lover, there’s nothing quite like the excitement of a new product launch.

Whether it’s your favourite brand or a local brand making waves with must-have formulas, the beauty world never rests… and neither do our wishlists.

Here’s your curated guide to the most exciting new arrivals worth adding to your cart this summer.

Hourglass Cosmetics

Hourglass Cosmetics has released some new eyewear products. The collection includes Curator Eyeshadow Palettes in talc-free, vegan formulas across six curated moods, alongside the bestselling Unlocked Instant Extensions Mascara, which is now available in a soft Espresso shade.

Asteri Beauty

Asteri Beauty recently unveiled The Queens — a trio of skin-first primers designed to elevate your complexion. The new collection includes Sunset Queen SPF 50 Primer for radiant sun protection, Cosmic Queen Glow Primer for a hydrated finish, and Arabian Queen Matte & Blur Primer for a smooth, shine-free base.

Gucci

Gucci has added to its iconic Flora fragrance line with Flora Gorgeous Gardenia Eau de Parfum Intense, crafted by master perfumer Honorine Blanc. The perfume is a perfect finishing touch with the new makeup releases to go with the collection.

Dyson

Dyson has revealed its brand new Airwrap Coanda 2x™, which is said to be the brand’s most advanced multi-styler and dryer yet. Powered by the re-engineered Hyperdymium™ 2 motor, Dyson’s fastest and most powerful haircare motor, the device delivers double the air pressure for quicker, more efficient styling without heat damage. The 6-in-1 tool offers drying, curling, waving, straightening, smoothing, and volumising.

Victoria Beckham

This new long-wear liquid blush delivers a sheer, watercolour-like flush. Its lightweight, hydrating formula is infused with mineral-rich sea water and melts into skin for a natural glow. With a slow-setting texture, it allows time to blend before setting into the skin.

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