This summer, some of the world’s top designers have launched resort fashion pop-ups.
The style-focused partnerships turn summer vacations into on-trend experiences (which are perfect for Instagram moments). From secluded beach cabanas to upscale poolside soirees, each of the brands have incorporated their creativity into l
Here are picks of the top fashion resort take-overs around the world.
The new One&Only Aesthesis in Athens has collaborated with luxury fashion house, Balmain. Bringing a touch of New French Style to the Athenian Riviera, the pop-up includes a makeover of the pool cabanas, which was designed exclusively for One&Only guests. Balmain’s instantly recognisable graphic iconography will be adorning parasols, pool towels, sunlounger cushions, floating loungers, and cabanas throughout the summer.
Maison Pucci is bringing its iconic patterns to Thermes Marins Monte-Carlo infusing the spa at Hotel de Paris Monte-Carlo and Hotel Hermitage Monte-Carlo, with vibrant, vivid and exquisite colours. As a way to honour Monaco’s Mediterranean Summer, Emilio Pucci’s Very Vivara collection has been draped over Thermes Marins Monte-Carlo, fusing the designer’s surreal universe with a Monegasque legacy. A Pucci-inspired drink named Vivara, which embodies the happy and vibrant essence of the House of Pucci, is being served at the spa.
The Bombon Pool Club at Hotel De Mar, the leading hotel of the world and an emblem of Mallorca’s high society and nobility, is a new summer destination that Alberta Ferretti and Gran Meliá Hotels & Resorts have teamed together to customise. The pool area features the famous blue tie-dye motifs by Alberta Ferretti, while the beach and pool bar have beige-coloured designs that signify Mallorca’s first fashion-forward Pool Club at Hotel de Mar. The club, which is called Bombón, after the Hotel de Mar’s beloved local moniker El Chocolate, welcomes visitors to enjoy sophistication and leisure by the pool, in the restaurant, or on the hotel’s beach.
Jacquemus has set foot in the South of France with Indie Beach restaurant and established their summer stylish pop-up. Here, guests are invited to relax on the cabanas designed by the fashion house with bright green and white stripes. The 1970s-inspired beach cushions and chairs reflect Jacquemus’ iconic design and identity.
The La Cabane in Marabella, Spain, has collaborated with Dolce & Gabbana to create the perfect summer getaway with their relaxing poolside vibe. The restaurant, led by Dani García, also serves Dolce & Gabbana-inspired desserts. La Cabane also has a Dolce & Gabbana store pop-up that allows visitors to purchase fashionable summer attire exclusively designed by the brand.
