Bentley Motors has announced Priyanka Chopra Jonas as its latest global brand ambassador, marking a new creative partnership that introduces a refreshed direction for the luxury automotive brand. The announcement is accompanied by a new campaign, set to launch this weekend, with a follow-up film scheduled for release in the coming weeks.
Captured by Co-Creative Director Greg Williams, the campaign adopts a documentary-style approach, presenting a more intimate and conversational portrayal of Priyanka Chopra Jonas. The project reflects Bentley’s evolving visual language, blending storytelling with a focus on authenticity and personal narrative.
Priyanka joins Bentley’s expanding global ambassador programme, alongside Co-Creative Directors Greg Williams and Mai Ikuzawa, who were appointed by the brand last year. Her inclusion signals Bentley’s continued move toward collaborations with cultural figures who embody creativity, individuality, and global influence.
With a career spanning nearly 25 years, Priyanka Chopra Jonas is an internationally acclaimed actor, producer, entrepreneur, and New York Times best-selling author. She is also a UNICEF Goodwill Ambassador, known for her advocacy work in education and children’s welfare, and has built a reputation as a global voice for social impact.
The campaign film, shot at Sony Studios in Los Angeles, features a candid exchange between Chopra Jonas and Greg Williams. It offers insight into her creative journey, highlighting her appreciation for the energy of film sets and the collaborative process behind storytelling. The Bentley Continental GT appears subtly within the visual narrative, reinforcing the brand’s presence without overshadowing the conversation at the centre of the piece.
Speaking about the collaboration, Priyanka Chopra Jonas said she was drawn to Bentley’s attention to craftsmanship and storytelling.
“I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the process behind what we create.”
Ben Whattam, Marketing Director at Bentley Motors, said the partnership reflects a more authentic and character-led approach to the brand’s storytelling.
“Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising.”
