by Ayesha Shaikh
  • 1 minute read
  • September 26, 2021
Van Cleef & Arpels Creates An Immersive Floral Experience At Its UAE And Kuwait Stores

As a fitting nod to its longstanding association with the floral motif, Van Cleef & Arpels has launched an immersive boutique animation called Microcosmos across its UAE and Kuwait boutiques. The idea behind the installation is to enter the world of flora through the eyes of a ladybug.

The Microcosmos design was inspired by Japanese artist Hayao Miyazaki’s cosmos, which enables the visitor to delve into a field of wildflowers. The animation takes viewers on a journey through imaginary gardens, as experienced by a ladybug.

Photography by Erik Madigan Heck

Since the Maison’s establishment in 1906, flowers have always been at the core of its creative language. Discover the installation at Les Salon Dubai Opera, Dubai Mall Grand Atrium, Dubai Mall Fashion and Mall of the Emirates in Dubai, Galleria Mall Abu Dhabi, and at The Avenues in Kuwait.

Cover image photography by Erik Madigan Heck; Courtesy of Van Cleef & Arpels

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