Can you smell that? That’s the aroma of a brand new look for Arcadia, the homegrown luxury fragrance brand by Emirati perfumer Amna Al Habtoor. The rebranded product range features sustainable packaging and is accompanied by the launch of a new website, aimed at expanding the reach of the brand.

“We wanted to take the expertise garnered in the last two years and expand our footprint internationally to meet the demand from around the world,” Amna said in a release. “To do this, we’ve relaunched the brand to make it more natural and the packaging, more sustainable while staying true to real moments and memories the fragrances evoke.”

The fragrances are cruelty-, paraben- and chemical-free, and the brand has replaced and recycled all cardboard presentation boxes that were previously used with pouches made from recycled materials in the UAE. Shipping products worldwide, the website Arcadiabyamna.com  has been reimagined and features all 10 scents from the Edition 1 collection, ranging from the top seller No9 Vanilla Pod.

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Also available on the website will be Edition 2 ‘The Dark Series’, with eight fragrances and the limited-edition Infinity scent that are sure to evoke a multisensorial experience. “Our goal has always been to create a boutique fragrance house in the Middle East and introduce to people an innovative way of experiencing perfume,” stated Amna. “We’ve combined the scents and perfumes from the Gulf’s culture, history and heritage and we now want to share this with the rest of the world.”

Arcadia has established retail partnerships with several brands across the region, including Robinsons, Louvre Abu Dhabi, Ounass, the Cultural Foundation at Al Hosn, the Chedi Boutique in Oman and Kuwait-based Thouqi.com, among others. Arcadia also recently collaborated with luxury multibrand platform Farfetch, Piaget and Bentley. We can’t wait to see what Amna rolls out next.

Images: Supplied. Follow @Arcadiabyamna