In celebration of its fifth anniversary, Hoffman has introduced a new timepiece, the Racing 40 Mechanical in Pine Green, with an ultra-limited edition of just 250 pieces created exclusively for the GCC region.

Launching on May 15, the watch is a tribute to the brand’s loyal Middle Eastern market that builds on the legacy of the original Racing 40 Pine, which became Hoffman’s fastest-selling edition when it was released in 2023. This release honours both the founder’s Swedish heritage, echoed in the deep pine green inspired by the country’s vast forests, and the GCC community’s enduring passion for exceptional craftsmanship.

Engineered for precision and longevity, the Racing 40 Mechanical features a manual-wind Seagull TY2901/ST1901 movement visible through a sapphire exhibition caseback. For the first time, the edition includes a pine green sapphire bezel engraved with Eastern Arabic numerals, an elegant nod to the region. Applied Eastern Arabic numerals on the dial mark another brand first, reinforcing the deep connection to the Gulf.

The timepiece blends refined motorsport aesthetics with sophisticated details, including a textured pine green dial, updated 6 o’clock logo, and sub-dials that highlight the stopwatch minutes and main seconds.

“This edition is a heartfelt thank you to the GCC community,” said founder Will Hoffman. “Their trust has shaped our journey, and this watch reflects our shared dedication to excellence.”

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