by Ayesha Shaikh
  • 1 minute read
  • August 22, 2019
YouTube’s New AR Beauty Try-On Lets You Wear Make-Up Virtually

YouTube has addressed your beauty woes. The platform recently launched its Augmented Reality Beauty Try-On feature and it lets you wear different products n real time during video playback.  MAC Cosmetics was the first brand partner to bring an AR beauty campaign to the website, and released its first official video with beauty influencer Roxette Arisa, whose YouTube channel has over 1 million subscribers.

In June, Google had announced a new line of immersive branded experiences, including the AR Beauty Try-On feature on YouTube according to Forbes. Users who view the video on the YouTube app can use the feature by pressing the blue ‘Try it on’ button.

The feature was developed by FameBit, YouTube’s branded content division, which found that 30% of viewers activate AR experiences on the iOS app, and spend an average of – get this – 80 seconds trying on virtual lipstick. Are you one of them? We’re guilty as charged.

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