Prada, a brand renowned for its innovation and iconic designs, has once again pushed the boundaries of luxury with the debut of the edition of breathtaking rose gold pieces to its ETERNAL GOLD collection, a truly sustainable fine jewelry line. This groundbreaking collection represents a bold step in the industry, as it became the first, in November 2022, by a global luxury brand to exclusively use 100% certified recycled gold.
At the heart of ETERNAL GOLD is Prada’s commitment to sustainability, which permeates every facet of the collection. The brand’s dedication to conscious and responsible practices is evident in every step of the gold and diamond production chain. Prada ensures that 100% of the gold used is Certified Recycled Gold, meeting the stringent ‘Chain of Custody’ standards set by the Responsible Jewelry Council.
Notably, Prada’s recycled gold is sourced solely from eligible recycled materials, including industrial gold and post-consumer precious objects. By reducing the need for new gold mining, Prada contributes to both environmental preservation and the protection of human rights. Going beyond industry norms, Prada enables traceability of diamond origins for stones of all sizes, from mining to cutting, setting, and polishing.
A groundbreaking aspect of this collection is the use of the Aura Consortium Blockchain’s platform to record verification details. Customers of Prada fine jewelry can access these records, providing them with unparalleled transparency and the ability to verify the authenticity and provenance of their cherished pieces. This move towards radical transparency reflects the changing societal values and aligns with Prada’s dedication to reflecting modern consciousness in its products.
The rose gold chapter draws inspiration from Prada’s timeless fashion lexicon, creating pieces that embody the eternal characteristics of the brand. Central to the collection is the iconic Prada triangle, a symbol synonymous with the brand’s commitment to luxury. Used as a conceptual, wordless logo, the triangle finds resonance in the facets of diamonds and is incorporated into various pieces, from earrings and pendants to clasp closures.
ETERNAL GOLD’s foundation lies in neo-classics and everlasting shapes that carry constant resonance. The collection includes stunning snake bracelets, heart motifs, chain necklaces, and ribbon chokers, not only defining the shapes and forms of fine jewelry but also symbolizing affection and love. Gold, an ancient and cherished material, is used in its true form and color, reflecting Prada’s transparent supply chains and commitment to honesty in craftsmanship.
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Images courtesy of Prada
