by Aminath Ifasa
  • 1 minute read
  • July 25, 2023
Maison Valentino Teams Up with Meta to Unveil Exclusive Avatar Collection in the Metaverse

In the ever-evolving landscape of the metaverse, where advanced technology and virtual experiences have captured the world’s imagination, one name stands at the forefront – Meta, the parent company of Facebook, Instagram, Threads, and WhatsApp. Embracing this digital frontier, Maison Valentino, the prestigious Italian fashion house, has recently forged a creative partnership with Meta to present an exclusive digital avatar collection that seamlessly merges fashion and technology.

On the 14th of July, 2023, Maison Valentino’s first drop in collaboration with Meta came to life, enchanting fashion enthusiasts and virtual world aficionados alike. The collection made its debut on Meta’s Avatars Store, featuring six curated looks extracted from Maison Valentino’s recent fashion presentations.

The avatar collection offers a diverse array of outfits, from pieces in Pink PP to the iconic Toile Iconographe and the timeless Maison Valentino Essentials. Participants can now dress their avatars in the maison’s distinctive designs and make a bold statement across Meta’s expansive range of platforms, including Instagram, Facebook, and various virtual reality experiences.

Excitement mounts as Maison Valentino teases the prospect of a second drop with Meta, promising even more sartorial wonders and groundbreaking fashion moments. Fashion enthusiasts and tech-savvy individuals alike eagerly anticipate the upcoming announcement, as Maison Valentino and Meta prepare to elevate the metaverse’s allure to new heights.

Next In