• 2 minute read
  • November 20, 2023
Louis Vuitton Unveils A Fragrance Masterpiece by Jacques Cavallier Belletrud and Frank Gehry

Louis Vuitton, the epitome of luxury and elegance, has introduced its latest olfactory masterpiece, Myriad, as the newest addition to the Les Extraits Collection. This fragrance is the result of a collaboration between Master Perfumer Jacques Cavallier Belletrud and the visionary architect Frank Gehry, and it promises to redefine the world of perfumery.

The Les Extraits Collection is known for its avant-garde bottle designs, and Myriad is no exception. Frank Gehry, the legendary architect, has lent his creative genius to fashion an abstract bottle inspired by the delicate folds of a crumpled flower. This artistic interpretation adds a touch of whimsy and uniqueness to the fragrance.

At the heart of Myriad is the captivating essence of “black gold,” commonly known as oud. Jacques Cavallier Belletrud, the Master Perfumer, shares his fascination with this exceptional note, a precious wood that has long been cherished in the fragrances of the Middle East. For Myriad, Assam oud takes center stage, sourced exclusively from a supplier in Bangladesh. Cavallier Belletrud describes the fragrance as achieving “a perfect balance between the woody, spicy depth of oud and its characteristic animalic note.”

To complement the oud, the fragrance is adorned with multiple varieties of rose, introducing contrasting floral notes that unveil the true beauty of this exceptional composition. The olfactory journey continues with the inclusion of cocoa extract, saffron, ambrette, white musk, and a lingering touch of moss, creating a multifaceted and harmonious aroma.

The presentation of Myriad is as captivating as its scent, housed in an elegant bottle featuring Frank Gehry’s sculptural artistry. Gehry drew inspiration from the original bottle designed by Marc Newson for Parfums Louis Vuitton, stretching its lines into graceful curves and creating a spectacular hood resembling an imaginary flower. The aluminum sheet, crumpled in Gehry’s hands, resulted in an ephemeral yet eternal form that embodies both technical brilliance and aesthetic finesse.

In an interview, Gehry expressed his affinity for vibrant colors, stating, “I gravitate toward more vibrant colors – the ones that are very saturated. It just turns your brain on in a different way.” Myriad, presented in a striking red shade, reflects this preference, making it not only a fragrance but a work of art that stimulates the senses in every dimension.

Louis Vuitton’s Myriad is a sensory journey that seamlessly combines the expertise of Jacques Cavallier Belletrud and the artistic brilliance of Frank Gehry, resulting in a fragrance that transcends traditional boundaries and becomes a symbol of luxury and innovation.

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