Fashion Forward Dubai is back on 30 October with an impressive roster of designers and program that will keep you on the edge of your seat for four days. With 21 regional and international fashion presentations, featuring 12 designers showing for the first time at, and nine returning to Fashion Forward Dubai, the event promises to bring forth a diverse mix of talent who will present their unique aesthetic vocabularies.

Mrs Keepa 

Among the highlights is that visitors will be able to purchase looks straight off the runway. Tagged as #ShopTheShow, the event features a digital platform that will enable real-time sales to be completed at Fashion Forward Dubai through messaging services, such as WhatsApp, which will be linked to a secure credit-card payment gateway. Is this the future of fashion? We sure think so.

Hessa Falasi and Arwa Al Banawi

Returning this season are coveted regional couturiers, Amato, Atelier Zuhra, Ezra, Michael Cinco and Yousef Al Jasmi, and ready-to-wear brands, Arwa Al Banawi, Behnoode, Hessa Falasi, Mrs. Keepa, Roni Helou, Sadeem, and Varoin Marwah.

Michael Cinco

New designers who will pique your interest? Hass Idriss, Hazem Kais, Jessica K, Lobster Claw, Maison Farah Wali, Nadya Dzyak, Reemami, Thym, and Tanya Skaff are among FFD debutantes you should keep an eye out for.

Nadya Dzyak and Reemami

Cover image: Amato. Fashion Forward Dubai runs from October 30 till November 2 at The Design Quarter, Dubai Design District. Follow @FashionForwardDubai