Gucci goes green and leads by example in an industry that has often been questioned for its contribution to the dwindling environmental crisis. The maison has announced that as a part of its long-term sustainability strategy to reduce environmental impact and drive positive change, it will be offsetting all remaining Greenhouse Gas emissions annually from its own operations and the entire supply chain.

https://www.instagram.com/p/B2TcDlvCo4c/

The brand’s CEO, Marco Bizzari, said the first big step in the process will reflect at Gucci’s Spring/Summer 2020 showcase during Milan Fashion Week, where it will slash travel emissions for over 950 guests and 900 workers, including models, production staff and Gucci employees, use recycled wood for the set, and create Forest Stewardship Council-certified paper invites to the show.