• 1 minute read
  • July 08, 2019
Chopard’s Latest Bag Is A Lesson In Sustainable Luxury

At this year’s Cannes International Film Festival, Chopard was the brand to watch. The red carpet was packed with beauties bedecked with the Swiss luxury maison’s statement jewels, which would make the perfect condiments to flavor your summer sartorial choices. From American actress Amber Heard sizzling in creations from the Red Carpet collection, to Italian star Marica Pellegrinelli looking radiant in the Haute Joaillerie line, these celebrities shone bright at the festival. 

The brand has also taken a big stride in its ongoing initiative ‘Journey to Sustainable Luxury’, with its new Chloë Sevigny’s Green Carpet Collection bag. Launched during Cannes Film Festival and designed in collaboration with actress Chloë Sevigny, these pieces feature sustainably sourced and fully traceable leather, in keeping with The Eco-Age Principles for Sustainable Excellence.

This means the brand ensures that the tannery maintains a robust environmental management system, where water, waste and energy are responsibly managed. “True luxury is knowing the story behind the pieces we wear, and I’m thrilled that Chloë shares this mindset and has joined us on our Journey to Sustainable Luxury,” Caroline Scheufele, Co-President and Artistic Director of Chopard, said in a statement.

Guan Xiaotong

“I love collaborating with brands who aren’t afraid to do things differently,” Chloë said about the collaboration. “The jewelry industry is known for its environmental and social challenges, but Chopard is committed to doing business in a better way and has proven that it can be done.”

Amber Heard

The playful, geometric bag brings to mind the iconic images of the 1940s, with a heart motif affixed to one side and a removable chain shoulder strap ensuring that it’s multipurpose. “I was inspired by Chopard’s incredible work as a part of The Journey to Sustainable Luxury, and my design actually came from the theme of love, for people and the planet. I hope the bag we’ve created is embraced and cherished for years to come,” Chloë added. With these pieces available in the market, Chopard sure has your summer style sorted.

Julianne Moore

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