Bulgari, the illustrious Roman jeweller, has launched its newest campaign, Eternally Reborn. It features global icons Anne Hathaway, Zendaya, and Liu Yifei and is inspired by the constant renewal of dawn, celebrating the timeless essence of new beginnings, fresh starts and the power of a clean slate.
Since its inception in 1884, Bulgari has been a beacon of continuous evolution, crafting masterpieces that encapsulate the beauty of transformation. Eternally Reborn pays homage to this heritage, encouraging individuals to embark on a journey of self-elevation through Bulgari’s exquisite designs. Directed by Nathalie Canguilhem and photographed by Zoey Grossman, the campaign is set against the stunning cityscape of The Italian capital city of Rome (Bulgari’s birthplace) with the evocative song Burning by the Yeah Yeah Yeahs adding an atmospheric touch.
Rome’s historic charm and ability to constantly reinvent itself are central to the campaign’s narrative. The three brand ambassadors explore the city’s famed landmarks, their reflections caught in a series of mirrors that symbolise their multifaceted personalities and the endless possibilities for reinvention. Central to the campaign are pieces from Bulgari’s Aeterna High Jewelry collection, showcasing the brand’s commitment to exceptional craftsmanship, innovative design and mastery of coloured gemstones.
In conjunction with the campaign, Bulgari has introduced Eternally Reborn Stories, a digital platform inviting people to share their personal tales of renewal. This initiative fosters a deeper connection with the audience, encouraging them to engage with the brand’s philosophy. Moreover, Bulgari has unveiled the Vista Aeterna installation by Dutch designer Sabine Marcelis at Piazza di Spagna in Rome. This captivating exhibit, featuring pillars with reflective mirrors tracing the sun’s path, is on display until June 15th and elegantly echos the campaign’s theme.
In the campaign, Anne Hathaway dons the Sapphire Brocade Necklace, Zendaya showcases the Aurea Chandra Necklace, and Liu Yifei dazzles in flawless emerald and diamond jewels. Each ambassador embodies the spirit of renewal, reflecting Bulgari’s ethos of perpetual transformation. The campaign reinterprets Rome’s classic beauty, presenting it as a source of inspiration and creativity through the Aeterna High Jewelry collection’s unique designs and gem combinations.
Bulgari’s Eternally Reborn campaign gracefully invites the world to witness the magic of eternal rebirth and makes the subtle argument that each individual should find a way to embark on their own journeys of self-discovery –inspired by the timeless elegance of Bulgari’s creations.
