by Aminath Ifasa
  • 1 minute read
  • September 26, 2023
Boucheron’s New Quatre Pop-Up Experience In Dubai Mall Offers A Journey Into The Collection

Maison Boucheron has unveiled its latest pop-up in Dubai Mall, featuring its latest Quatre collection and the narrative behind its creative process. Open until 30 September, this exclusive showcase is a celebration of Maison Boucheron’s creativity and the legacy of its iconic Quatre collection.

How did the Quatre collection come to life?

The Quatre collection’s story began in 2004 with a single ring that weaved together four motifs from Boucheron’s archives, resulting in a distinctive and timeless design. This collection, known for its urban and graphic aesthetics, draws inspiration from the Maison’s heritage and symbolizes strength and protection. Notably, it boasts the heaviest gold weight among Place Vendôme rings.

The Quatre pop-up space mirrors the architectural elegance of the collection, featuring large totems that house a stunning display of rings, bracelets, necklaces, and earrings in the Quatre collection’s signature colors.

Additionally, the pop-up introduces two new Puissance Quatre rings from the Carte Blanche, More is More High Jewelry collection, crafted from lightweight aluminum and adorned with bold, vivid colors, embodying the creative spirit of Maison Boucheron and the Quatre collection.

Visit and follow @Boucheron on Instagram.

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