In an exciting development for fashion-conscious consumers and horology enthusiasts alike, EDIT by Ahmed Seddiqi has emerged as the go-to destination for lifestyle watches and accessories. This novel concept, crafted under the seasoned guidance of Ahmed Seddiqi & Sons, not only reaffirms their commitment to staying attuned to market trends but also caters to the modern consumer’s evolving tastes.

At the heart of EDIT by Ahmed Seddiqi is a team of experts who have meticulously curated a diverse portfolio featuring over 20 lifestyle watch and accessories brands. The brand lineup includes renowned names such as Movado, Frederique Constant, West End Watch Co., Casio G-Shock, Guess Watches and Jewellery, FURLA, and many more. Excitingly, the brand has plans to continually expand its offerings by introducing new brands in the future.

Mohammed Abdulmagied Seddiqi, Chief Commercial Officer at Ahmed Seddiqi & Sons, said, “The debut of EDIT by Ahmed Seddiqi introduces a novel, all-inclusive destination for lifestyle watches and accessories, empowering customers to discover timepieces that match their distinct requirements and preferences. Building on our passion, this concept will augment the lifestyle watches category and appeal to a wider audience.”

To bring this concept to life, EDIT by Ahmed Seddiqi has opened boutiques in some of Dubai’s premier shopping destinations, including Dubai Mall, Dubai Hills Mall, and City Centre Al Zahia. These boutiques offer a unique and diverse range of thoughtfully curated and edited collections, ensuring that customers can confidently explore the space and make the right choices for themselves.

Visit www.byedit.com and follow @Byedit_me on Instagram.