by Sondos ElGebaly
  • 3 minute read
  • July 25, 2025
7 Arab jewellery brands inspired by heritage and culture

Our region itself is home to creativity; it’s deeply embedded in our culture and heritage. What makes Arab jewellery truly unique are the pieces inspired by cultural identity, language, and architectural heritage. Today, Arab jewellery brands continue to honour this legacy by fusing traditional craftsmanship with contemporary design to tell timeless stories through every creation.

From paying homage to their homelands to incorporating religious scripts and national symbols, these Arab jewellery brands are redefining what it means to wear one’s heritage.

Here are the Arab jewellery brands you need to put on your radar

Ashaha

Ashaha is a Moroccan jewellery brand founded by Lalla Oumaïma, daughter of HRH Princess Lalla Hasna of Morocco. Through her designs, Lalla Oumaïma celebrates both Arab and Moroccan heritage, artfully blending Berber and Arab aesthetics. The brand is quickly gaining international recognition, having been worn by A-list stars such as Rihanna, Blake Lively, and supermodel Gigi Hadid, as well as regional icons like Balqees. 

Shamsa Alabbar 

A brand that celebrates Emirati heritage and the beauty of Arabic culture, its uniqueness lies in the seamless fusion of traditional craftsmanship with contemporary design. Drawing inspiration from Arabic calligraphy, typography, clean geometric lines, and symmetrical forms, each piece reflects the strength, grace, and modernity of the Arab woman. Elegant and meaningful, her designs make the perfect gift for a loved one.

Bil Arabi

Founded in 2006 by Lebanese designer Nadine Kanso, the brand masterfully fuses the timeless elegance of Arabic calligraphy with contemporary design, creating jewellery that resonates on a deeply personal level. Kanso’s creations are rooted in the rich cultural traditions of the Middle East, yet imbued with a modern sensibility that places them firmly within today’s fashion narrative. Her pieces are even royalty-approved, having been seen recently on Jordan’s Princess Rajwa Al Hussein.

Charmaleena 

Founded in Jeddah back in 2012 by Saudi sisters Leena and Hala El-Khereiji, Charmaleena blends contemporary design with the rich cultural heritage of Saudi Arabia, creating jewellery that is both meaningful and exquisitely crafted. A brand you definitely need on your radar, as it has gained international recognition, worn by global icons such as Naomi Campbell, Cristiano Ronaldo, and Mahlagha Jaberi. It has also earned royal approval, having been seen on Princess Rima bint Badr, a testament to its growing global reputation and timeless appeal.

Nejla Bint Asem

Founded in 2017 by HRH Princess Nejla bint Asem of Jordan, the brand is known for its nostalgic charm, with pieces crafted from exceptional gemstones that blend Western modernity with Eastern traditions. The designs are playful and joyous, often inspired by cultural symbols such as the evil eye and the khamsa. Her creations have been seen on Queen Rania of Jordan. 

Saneem 

Founded by Waad Alshuaili, the brand draws deep inspiration from Arab culture, the intricate motifs found in the Holy Qur’an, and a distinct reverence for Saudi heritage. Waad’s designs have received royal approval from several royal houses across the region.

Nuun 

Launched in 2014 by HH Princess Nourah Al Faisal in France, she takes her inspiration from Islamic geometric patterns and the traditional Sadu motifs of Saudi culture. For Princess Nourah, the brand serves as a cultural ambassador, a reflection of modern Saudi identity expressed through fine jewellery.

Next In