Maison Safqa is emerging onto the Saudi market as a disruptor. The retail-tech platform is reshaping how consumers access premium and luxury fashion in Saudi Arabia.
Founded by three women – Lea, Estelle and Georgia and supported by an advisory board of Saudi Women, Maison Safqa turns unsold collections into coveted discoveries through its high-impact flash-sale model.
With a mission to democratise fashion, the platform not only bridges the gap between excess inventory and eager shoppers but also nurtures the next wave of Saudi design talent. In this interview, the team behind Maison Safqa shares the story behind the platform.
Maison Safqa was born from a simple but powerful observation: fashion lovers in Saudi Arabia often find limited access to premium pieces at more accessible price points, while brands hold onto beautiful past collections with no meaningful or sustainable outlet.
Saudi Arabia, with its rising cultural influence and appetite for fashion, felt like the perfect place to start. Maison Safqa reimagines past collections not as leftovers, but as coveted finds, making premium fashion more accessible to a market that’s long been underserved, all while helping brands move excess inventory in a smarter, more responsible way.
Maison Safqa isn’t just another premium outlet; it’s a whole different rhythm. At our core is a flash sale model: limited-time drops, limited quantities, and generous discounts, up to 80%, on premium and luxury brands. This sense of urgency and discovery creates a shopping experience that’s more thrilling, more intentional.
But what truly sets us apart is the community we’re building. Maison Safqa is as much about connection as it is about commerce. We’re creating an ecosystem where shopping becomes a shared experience, one that’s extending offline too, with exclusive in-person flash sale events for our members to meet, connect, and shop together.
The Saudi fashion scene is thriving: bold, fresh, and full of promise. At Maison Safqa, we believe this new generation of designers has a unique opportunity: to grow differently, more thoughtfully, from day one.
By partnering with Maison Safqa early on, emerging brands can build smart inventory practices from the start, avoiding the common pitfalls of excess stock or unsustainable clearance strategies, all while protecting their image and brand
positioning. We’re here to support their journey, not just as a sales platform, but as a trusted ally in long-term, conscious growth.
Today’s Saudi shopper is discerning, connected, and effortlessly informed. They’re looking for access to the brands they love, at fair value, and through a platform that speaks their language, both culturally and aesthetically.
Maison Safqa was shaped with this in mind. We focus on offering fair access to premium fashion, but more than that, we’re building a space that feels personal. In a market where shopping is as much about expression and connection as it is about the product itself, we wanted to create a platform that reflects that, where every drop feels intentional, and every purchase feels like being part of something bigger.
Being a female co-founder in Saudi Arabia’s retail tech space has been nothing short of energising. Women’s voices are heard, valued, and actively supported, not just by our community of shoppers but across our entire ecosystem, from brand partners to suppliers and investors.
At Maison Safqa, we’re proudly women-led, with an exceptional team of Saudi talent. Among them are H.H. Princess Loulwa Bint Yazeed Al Saud and Marriam Mossalli, whose unwavering commitment, drive, and belief in our vision have been instrumental. That feminine energy and leadership are what give the platform its unique edge. It’s our not-so-secret ingredient.
Our first priority is making sure Maison Safqa truly resonates with the Saudi customer, that it becomes not just a platform, but a habit, a destination, a trusted space. Once that foundation is solid, we’ll expand to other markets in the region where the need is just as strong, and the appetite for intentional, value-driven shopping is growing fast.
We see Maison Safqa as more than just a marketplace. We want it to be a catalyst for smarter consumption, for more transparent pricing, and for giving past collections a second, celebrated life. And at the same time, we hope it empowers shoppers: by offering access without compromise, and by proving that premium and high-end brands belong in their closets.
