Richard Mille has welcomed Turkish actress Serenay Sarıkaya as its newest partner, bringing together two names connected by a shared appreciation for individuality, ambition and doing things differently.

Sarıkaya began her career at just 15 and has since built a presence across film, television and theatre. Rather than following one expected path, she has continued to move between different creative spaces, an approach that has earned her five Golden Butterfly Awards alongside growing international recognition. 

It is this independence that sits at the centre of her new relationship with Richard Mille. A longtime watch lover, Sarıkaya was already familiar with the brand before the partnership began, making the collaboration feel particularly natural.

“To me, Richard Mille is about having the courage to create your own rules,” she explains. “I love the idea of respecting where you come from without letting tradition define where you can go.” 

As part of her new role, Sarıkaya will wear the RM 037 Automatic in white gold with snow-set diamonds, a watch that brings together technical precision with a distinctly elegant finish. 

For Amanda Mille, Brand and Partnerships Director at Richard Mille, it was Sarıkaya’s personality and long-term outlook that stood out. She describes the actress as someone who reflects the contemporary spirit of the brand while remaining grounded in the values most important to her. 

Sarıkaya is already looking towards the next stage of her career, with ambitions to work on more international films, travel the film festival circuit and eventually bring a film she is writing herself to the big screen. 

For both Sarıkaya and Richard Mille, the partnership is ultimately about evolution without losing sight of where you began, making this latest chapter feel like a fitting one for both.