Prada is all set to take over Seoul with the much-awaited tenth iteration of Prada Mode, titled “Plural and Parallel.” Scheduled for September 5 and 6, 2023, the exclusive event will take place at the prestigious cultural venue, KOTE, in conjunction with Frieze Seoul.

Curated by the distinguished Lee Sook-Kyung, director of the Whitworth art gallery, Prada Mode Seoul promises an extraordinary celebration of contemporary cinema. Esteemed filmmakers Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee will present site-specific installations, each showcasing their idiosyncratic lens on cinematic vision.

KOTE will be transformed into a captivating multi-dimensional destination, where guests can immerse themselves in the distinct universes crafted by the three directors. Lee Sook-Kyung skillfully weaves the installations into a compelling narrative, addressing themes of culinary culture, absence, and mortality.

The event offers an enriching and immersive experience, with guests free to explore the multiple buildings within KOTE, fully indulging in the depth and richness of each filmmaker’s vision. The convergence of art and luxury will elevate the Prada Mode Seoul to unprecedented heights, promising an unforgettable celebration of creativity and artistic expression.

As September approaches, luxury enthusiasts and art aficionados eagerly anticipate Prada Mode’s 10th edition, eagerly awaiting the transformative cinematic journey that awaits in Seoul’s cultural heart.