Piaget has unveiled a new editorial campaign featuring four women whose work spans culture, business, sport and the arts. Emirati endurance rider and equestrian champion Marwa Al Hashimi joins Karen Wazen, Lara Al Amri and Cynthia Samuel in a campaign celebrating creativity, confidence and freedom of expression.

Piaget has long drawn creative personalities into its orbit, individuals connected by an unmistakable way of seeing and moving through the world. Today, the four women carry that spirit forward, each with a path, presence and point of view entirely her own.

Marwa Al Hashimi has built her life around the precision and commitment that endurance riding demands, while pushing beyond perceived limits. She brings that same sense of purpose to the Sixtie, wearing the watch as an extension of herself rather than simply as an ornament.

Speaking on the campaign, Marwa said, “Creativity and freedom are closely connected for me. I’ve always enjoyed exploring new ideas, experimenting with different perspectives, and allowing myself to evolve rather than being defined by one style. That’s what resonates with me about the Sixtie campaign – the idea that Piaget has always celebrated creativity and freedom of expression. I feel that same freedom when I’m riding or spending time with horses. It’s a space where I can switch everything else off, be completely present, and feel most like myself.”

Shot with an editorial sensibility, the campaign pays homage to Piaget’s golden era of the 1960s. The playful exploration of colour and silhouettes brings the Maison’s four defining pillars to life: House of Gold, Art of Colour, Play of Shapes and Creative Movement.

At the centre are three collections. Sixtie brings an unconventional silhouette and graphic elegance to the wrist. Possession Decor Palace explores gold through texture, movement and light, while Possession Vibrant Palace pairs vivid ornamental stones with textured gold. Across four distinct expressions of femininity, the creations come alive through the women who wear them.

Each woman brings her own story, style and spirit to the collections. Together, they reflect Piaget’s belief that true elegance is never static but turns, transforms and moves with the individual.