by Mira Kerbage
  • 1 minute read
  • January 25, 2021
Naomi Osaka Is Tag Heuer’s New Ambassador

The Japanese tennis player is in on a roll!

Naomi Osaka was announced as the newest face for Swiss luxury watchmaker Tag Heuer.

The 23-year-old perfectly represents the brand’s famous tagline “Don’t crack under pressure,” with her passion for the sport, her determination, and precision.

In her recent Instagram post, she mentions that the quote inspired her throughout her career.

“I’ve managed to convince myself that if I repeat that phrase in my head a lot during my matches and in high pressure situations everything will work out fine,” said Osaka.

The athlete joins other talents such as tennis players Denis Shapovalov and Felix Auger Aliassime, Australian actor Chris Hemsworth, and French racing driver Jean-Éric Vergne.

Images vis Tag Heuer website.

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