by Aminath Ifasa
  • 1 minute read
  • November 21, 2022
LVMH Launches A Curated Archive Platform Called Heristoria

LVMH Moët Hennessy Louis Vuitton has launched Heristoria, a platform of archival and historical pieces. The platform aims to find treasures within the company’s maisons and launch special sales of the unique items, each paired with experiences and services.

The platform is grouped by decade, and tells a story of the era’s ethos and aesthetic, as well as history from each piece.

The first release of items, titled “Preface” to launch the concept, brings together 29 pieces from 21 maisons from across their holdings in fashion, leather goods, fragrance, watches and jewelry, and wine and spirits. A Moynat trunk from the 1920s, restored but left with the original owner’s personal red and white stripe motif, is on offer for 9,000 euros, while a visit to Château d’Yquem accompanies a trio of bottles from the winery for 840 euros.

Among the fashion items are a restored Givenchy couture dress from the spring 1963 collection, worn by Audrey Hepburn. A visit to the brand’s private maison for tailoring accompanies the black shift with a back bow, while a circa 1976 Concorde flight attendant uniform designed by Jean Patou is also available.

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