Loro Piana is taking to New York City this autumn, with a unique installation at Bergdorf Goodman from October 17th to November 3rd 2025.
The installation is taking place in celebration of the Maison’s ties with the city, where Sergio and Pier Luigi Loro Piana once found inspiration and opened the brand’s first concept store there in 1994.
The windows of Bergdorf Goodman will be transformed into a visual homage to Loro Piana’s design codes. The facade of the women’s store will also be animated with a display that reflects the Maison’s ability to bring both playful creativity and luxury together.
Coinciding with the installation, you will be able to shop for products at Bergdorf Goodman, including the pre-launch of the Holiday 2025 Collection. Standout pieces capture the Maison’s whisper-quiet luxury like the cashmere ensemble in tonal grey, completed with an animal-print cloche hat.
Visitors will also be able to explore the world of Loro Piana inside the two boutiques, where the story of the iconic Grande Unita scarf will be retold. Plus, a dedicated personalisation corner will allow clients to customise the Grande Unita scarf and the Unito blanket under the guidance of expert artisans.
