Matchesfashion’s London town house 5 Carlos Place is stopping people in their tracks with a LOEWE installation on the first floor, celebrating Jonathan Anderson’s spring 2023 collection for the fashion house and a café on the top floor.

The store boasts Jonathan Anderson’s signature flair with small and giant anthurium flowers planted everywhere, whether its in vases or a giant shoe. The café is open from Thursday to Sunday with chef and food artist Imogen Kwok helming catering with a playful brunch and afternoon tea menu.

Kwok has become an industry favourite among luxury brands for her clean and minimal artistic approach. She recently worked with Hermès on the launch of its Un Jardin a Cythere fragrance in London with different types of cheeses, vegetables and fruits.

In October last year, Michèle Lamy took control of the Matchesfashion café with Isis Neal, who was formerly the executive chef at Les Deux cafés, as part of Frieze Art Fair.

The British luxury retailer has been actively hosting events and activities in its townhouse.