For Fall/Winter 2026, luxury houses are swapping predictable visual templates for deeply thought-provoking narratives. Going beyond studio portraits, this season’s visual narratives explore human connections, impossible imaginations, and ideas of contradiction through compelling imagery that invites the audience to be part of the storytelling. 

JIL SANDER Fall/Winter 2026 Campaign

For the latest JIL SANDER campaign, Simone Bellotti takes the interiors outside. Exploring the idea of heightened restraint from a tense visual and narrative standpoint, Bellotti weaves together an abstract visual tale that invites the viewers to render their own interpretations. With faint hints of Hitchcock and Fassbinder, the campaign was shot on a private airport runway, with the short movie directed by Moni Haworth. 

“I wanted to convey tension and surprise with the least means possible,” says Simone Bellotti. “Doing more with less is so very JIL SANDER, but this time we explored rather eerie routes. There is a sense of elegance, filled with electricity.” 

Gucci Fall/Winter 2026 Primavera Campaign

Directed by Johan Renck, the Gucci Primavera campaign celebrates the sense of rebirth that comes through the transformative power of love. The short film features Kate Moss lip-syncing to Chris Isaak’s rendition of “Wicked Game”. Around her, a room of strangers awakens, pairs off, and falls in love on the dance floor, demonstrating the intense human connection and the sense of possibility that define new love.

Photographer Michal Chelbin captures intimate portraits that imagine the spirit of modern Renaissance, echoing compositions, poses, and the visual grandiosity of a classic painting. The campaign brings together 10 talents from diverse fields, including music, fashion, film, and sports. 

TOD’s Fall/Winter 2026 Campaign

In the campaign shot by renowned British photographer Alasdair McLellan and set at Villa San Martino, nestled in the gentle hills of northern Italy, Tod’s explores togetherness, genuine connection, and simple pleasures of everyday life. The campaign reaffirms the house’s enduring values of authentic Italian lifestyle that seamlessly blends contemporary elegance, exceptional craftsmanship, and timeless style. 

The campaign spotlights a selection of the season’s defining ready-to-wear, accessories, and footwear, including the Di Bag, T Signature Bag, and Tod’s Pashmy Bomber. 

Valentino FW26 Interferenze Campaign

Directed by Alessandro Michele and photographed by Glen Luchford, Valentino’s Interference campaign is set in Rome’s Centrale Montemartini, a former electricity plant turned museum. The museum sets stage for fanciful imagination, a meeting ground for incompatible worlds, coexisting and unleashing new narratives. The campaign juxtaposes classic marble figures with contemporary garments, accessories, and ambient lighting, generating new possibilities of interpretations. 

Through the campaign, Valentino explores the complex idea that meaning does not reside in things themselves but rather lies in the space that unfolds between them.