With a combined following of over three million, Saudi-born Njoud Al Shammari first found fame after her fashion and beauty videos started going viral on YouTube around three years ago. Now,  at just age 24, she’s one of the most popular faces in the Saudi Arabia. She often appears in videos with her Insta-famous brother, Moha, whom she credits with being the reason she got into social media.

“My brothers were already on social media, and I used to watch them and how they communicate with people before starting my own channel,” she shares. “Now, the platform is a way for me to communicate with my female fans, whom I consider my e-friends and e-family. Young girls are exposed to all types of data and information from all around the world, so the best I can do for them is to just continue being myself and inspiring them.” @Njoudsh1

Photography By Aasiya Jagadeesh