In celebration of the UAE’s Year of the Family, we spotlight homegrown family businesses built on shared vision, heritage and entrepreneurial spirit. From Emirati jewellery brands to modest fashion labels, these UAE family-run fashion and jewellery businesses prove that collaboration across generations creates brands with longevity, authenticity and cultural impact.
94 Jewelry
UAE-based jewellery brand 94 Jewelry was founded by six Emirati sisters, Fatima, Jumana, Kawther, Zainab, Khadija AlAbbas and Mira AlFardan, who transformed their shared passion for design into a thriving homegrown fine jewellery business. Rooted in Emirati heritage yet driven by a contemporary design sensibility, 94 Jewelry blends craftsmanship, storytelling and modern elegance. Inspired by treasured family traditions, the sisters create pieces designed as modern heirlooms; jewellery that feels relevant today while remaining timeless enough to pass down through generations. Each collection reflects precision, sentiment and a strong belief in women building meaningful legacies together.
SERBB
Founded by Emirati sisters Noor, Sarah and Budoor Al Khaja, SERBB has become synonymous with refined, minimalist kaftans and tailored modest wear in the UAE. The brand focuses on clean lines, sophisticated cuts and intricate detailing, offering elevated wardrobe staples that balance tradition with modern design. Crafted with finesse, SERBB’s kaftans celebrate understated elegance, allowing women to feel confident without excess. As a homegrown Emirati fashion brand, SERBB reflects the creative synergy of three sisters who share a unified aesthetic vision.
Gabi
Founded by sisters Waad and Sheyma Al Hammadi, Emirati fashion brand Gabi is infused with strong Emirati values and a “less is more” philosophy. Gabi’s collections are designed with versatility in mind, adopting a one-size-fits-all approach that appeals to modern women. Clean lines, structured tailoring and bold simplicity define each piece, making them suitable for both everyday wear and special occasions. By blending tradition with contemporary minimalism, Gabi has carved a distinct identity within the UAE fashion landscape.
Al Mraikn
Launched a decade ago by sisters Muna and Maryam Saeed, Al Mraikn has become a respected name in the UAE abaya fashion industry. The brand specialises in modern abayas designed to empower women through precise tailoring and confident silhouettes. Known for immaculately crafted pieces, Al Mraikn merges traditional modest wear with contemporary design elements, ensuring relevance within today’s fashion landscape. The sisters took a leap of faith when launching the label, and their commitment to quality craftsmanship has positioned Al Mraikn as a renowned Emirati abaya brand.
